Will the 2026 FIFA World Cup final attract more than 1 billion viewers worldwide?

The 2022 Qatar World Cup final attracted approximately 1.5 billion viewers, and the 2018 final drew around 1.12 billion. The 2026 World Cup being hosted across USA, Canada, and Mexico with favorable time zones for multiple continents, combined with the expanded 48-team format generating broader global interest, supports continued high viewership. However, measuring methodologies vary and streaming fragmentation could affect reported numbers.